The secret of water and a revolution in hair care

Water varies across the world – and different kinds of water affect hair in different ways. That’s why, during four years of hard work and clinical trials, Area H20 biochemists examined the mineral properties of every kind of water type.
The result is the revolutionary Area H20 range: a scientifically formulated hair care range, – shampoos and conditioners that combat the effects of mineral deposits from different water types.

What makes AreaH2O such a breakthrough?

Metal ions, present in all types of water, react with shampoo to form mineral deposits that cling to your hair. AreaH20 shampoo is designed to act as a magnet, attracting mineral ions and allowing you to wash them away far more easily. This means your hair will feel noticeably cleaner, smoother, shinier and less flyway